The television personality was accused of 'ghosting' after begging an online start-up for a bespoke £150 skirt and then failing to deliver pre-agreed social media posts.
Scarlett made a grovelling apology to the business and her 2 million Instagram followers, promising to return the tulle skirt back to My Suitcase Boutique, and insisting the situation was a misunderstanding.
As unveiled by MailOnline, Scarlett approached MySuitcase Boutique on Instagram on 31 May to ask for a customised version of their signature tulle skirt with crystal stars, to wear for the first ever Virgin Atlantic Pride flight to New York on 28 June, in return for 'lots of posts.'
However, after receiving a bespoke pink version of the garment, Scarlett - who didn't wear the skirt to the Pride event - failed to share any images of the skirt online, as promised, and ignored multiple messages from the heartbroken boutique owner.
Finally breaking her silence, Scarlett wrote on her Instagram stories: 'I've been super busy and intended to wear the @mysuitcaseboutique but instead will be returning the skirt.
'Also I get so busy and bombarded with admin if anyone needs to message me just DM me. I'll start and sort my messages and be so c**p at admin'.
Scarlett went on to explain she was completely unaware of the backlash- despite Twitter users saying they were blocked by the Gogglebox star when they slammed her for ignoring the boutique owner's countless requests.
'I don't google my name and knew none of this until today. Also side note I haven't used Twitter in 7 months apart from links to Insta. That's why I deleted it, nothing to do with this incident.'
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