This strategy is nothing new. Remember that Tom Ford campaign showing a woman squeezing a fragrance bottle between her breasts, also clenching one between her spread open legs? We have become so used to seeing ad after ad showing women as props, dolls, things. It's so tired, so lame and has truly become so incredibly boring. If this is the only way we can think of selling to men in the year 2015, we are in big trouble. Sex sells, yes. But surely there must be a more progressive way to use sex in advertising.
Kiwi based men's jewellery company, I Love Ugly, is the latest to come up with the completely revolutionary and innovative idea of using women's naked bodies to sell things to men. The campaign shows a fully clothed male model cupping a naked breast in one image, then a bum cheek, and finally a vagina.
Read More >>>
No comments:
Post a Comment