Africa Magic channels to rebrand

AfricaMagic viewers on DStv and GOtv are bound to experience something very different about their favourite entertainment channels. With a new tagline, “entertainment loved by Africa”, the AfricaMagic brand has rebranded and all the channels now have new logos and an exciting new look and feel, whilst retaining their names and the same great programming and unforgettable African storytelling. 

The rebranding is in furtherance of AfricaMagic’s development strategy, and follows the redefinition of the AfricaMagic channels in 2014 and the launch of AfricaMagic Igbo in 2015. Speaking on the channels’ rebranding, the Managing Director, MultiChoice Nigeria, Mr. John Ugbe said: ”MultiChoice is proud to offer our subscribers the best in African entertainment on our Africa Magic channels.” 

“Our viewers on DStv and GOtv can continue to enjoy the best movies, drama series and reality shows on the Africa Magic channels all with an exciting new look and feel. We encourage them to tune in to DStv and GOtv today to see and experience Africa Magic like never before.” 


AfricaMagic’s rebranding marks another highlight in the brand’s evolution from one channel in 2003 to eight channels offering entertainment content across different genres. The channels that rebranded include, AfricaMagic Showcase (DStv channel 151), AfricaMagic Epic (DStv channel 152 and GOtv channel 9), AfricaMagic Urban (DStv channel 153), AfricaMagic Family (DStv channel 154 and GOtv channel 2). Other areAfricaMagic World (DStv channel 155 and GOtv channel 10) and the local language General Entertainment channels: AfricaMagic Hausa (DStv channel 156 and GOtv channel 4), AfricaMagic Yoruba (DStv channel 157 and GOtv channel 5) and AfricaMagic Igbo (DStv channel 159). 

Also speaking on the rebranding, the Director, M-Net West Africa, Wangi Mba-Uzoukwu, said, “Africa Magic is undoubtedly the home of entertainment in Africa and our viewers have come to expect the best content out of the continent, from drama series and movies, to telenovelas, magazine and reality shows. 

Our new logos and channel design speak truly to the channels’ audiences and unique offerings, and we are truly excited to bring to viewers the new face of the Africa Magic brand.”