Sunday 5 February 2023

Spotify Equal Africa Features Yemi Alade on Its Playlist


Spotify’s Equal Africa initiative began 2023 with promoting multi-talented Nigerian performer, Yemi Alade. The leading female Afro-Pop performer in Africa is the most recent addition to the roster of renowned musicians included on the Equal Africa playlist.

The Spotify Equal Africa program aims to give female artists the resources and assistance they need to advance  their careers and get access to global audience through various playlists. The recipients also receive off-platform coaching and resources to advance their musical careers even further.

Yemi Alade on Spotify

Expressing delight on the programme, Alade said: “It’s a great time to be alive, female artists have quadrupled in number compared to a decade ago. The only thing we ask now, in this male-dominated industry, is for equal opportunities. Equal opportunities to be seen, for our talents to be showcased, because in the ‘universe of music,’ there is no gender, only potential, creativity, and pure magic.”

On her part, Spotify’s head of music for Sub-Saharan Africa, Phiona Okumu, said: “Yemi is such a talented artist who has already carved out a solid place in the music industry. Spotify is looking forward to showcasing her talent to an even wider audience, and working with her to further map out her success.”

Alade is no stranger to the spotlight. With four albums, an EP and hit singles such as Johnny, Shekere, Africa, Oh my gosh, and Bum Bum under her belt, she is part of the Afro-Pop elite. Outside of her music, Alade is an actress and a United Nations Development Programme (UNDP) Goodwill Ambassador who operates her own charity, the James and Helen Pathway Foundation.

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